Performance marketing & creative agency

Ads that find your customers. Creative that makes them buy.

Obsidian Row helps direct-to-consumer brands grow with paid social. Strategy, creative production and media buying, run by one team that is measured on your results.

Start a projectOur services
What we do

Four services, one accountable team

We work with ecommerce brands at any stage. Take the full package or just the piece you are missing.

Creative strategy

We research your customers and competitors to find the angles and messages that make people act, then turn them into a clear testing plan.

  • Customer and review research
  • Angle and messaging development
  • Monthly creative testing roadmap

Ad creative production

Video and static ads built for Meta and TikTok, from script to final edit, with fast iterations on what is already working.

  • Scripts and briefs
  • UGC and creator content
  • Editing, statics and variations

Paid social media buying

Account structure, testing and scaling on Meta and TikTok, managed daily and reported against the numbers that matter to your business.

  • Campaign setup and structure
  • Creative testing and scaling
  • Weekly performance reporting

Email & retention

Email and SMS flows that turn first-time buyers into repeat customers, built on your store data.

  • Welcome, post-purchase and win-back flows
  • Campaign calendar
  • List health and segmentation
How we work

From first call to steady growth

01

Audit

We review your ads, store and data to find what is holding growth back.

02

Plan

We agree the angles, creative volume and budget plan for the first 90 days.

03

Launch

We produce the creative, build the campaigns and start testing.

04

Scale

We cut what loses, scale what wins and report every week.

In-house production

Creative made for the feed

Every ad we make is built for how people actually scroll: a clear hook in the first seconds, a reason to believe, and one simple next step. We shoot product content in-house and work with vetted creators for UGC.

Product content production studio
Creative strategy session with storyboards and analytics
About us

Operators, not just advisors

Obsidian Row Holdings LLC is a Wyoming limited liability company. Our team has worked in ecommerce since 2018, writing, producing and buying ads for direct-to-consumer brands.

We also operate our own ecommerce brands, so the methods we use for clients are tested with our own budget first.

Since 2018in direct-to-consumer ecommerce
Meta & TikTokpaid social specialists
1 business dayreply time on every enquiry
Contact

Let's talk about your brand

Tell us where you are and where you want to be. We reply within one business day.

Emailhello@obsidianrow.net
Phone+1 (341) 208-6218
Address30 N Gould St Ste R, Sheridan, WY 82801, United States